2016 'SHATTERED : Repose' Shoot

The 2016 promo shoot year was a journey into the creative concept of the death and rebirth of the mindset and philosophy in the way in which we consume fashion. It was shot on location at Universal Preservation Hall in Saratoga Springs, NY.

PROJECT LEAD / CREATIVE DIRECTOR: Corey Aldrich
PHOTOGRAPHER: Sarah Pezdek
EDIBLE COUTURE DESIGNER: Claudia Calabria
STYLIST / GARMENT DESIGN: Tara Holmes

MAKE UP: Ann Marie Theresa
HAIR: Julie Potter

MODELS:

SHATTERED: Jay Brandon
Repose: Elle Beinvenu

SUPPORT MODELS: Mindy Gilman and Danielle Jachlewski

PLANT CONSULTATION / MANAGEMENT: Karen McGowan | Capital InteriorScapes
LIGHTING AND EFFECT SUPPORT: Nick Nealon

VENUE: Universal Preservation Hall | 25 Washington Street | Saratoga, NY
VENUE CONTACTS: Dorothy Foster | Mary Beth McGarrahan

 

2016 Show Theme

SHATTERED : Repose | Breaking through the Myth of a Secular Paradigm

This theme explores the concept of breaking through the current paradigm of the unquestioned value of a totally global economy. A new insight inspired by an earlier way of relating to our goods and services looks back to an older model of regional sustainability. Though one cannot go back in time to economic models that are past, it is in the understanding that we can pull the best practices from the past and from current times to allow for a new and beautiful hybrid that can organically grow and adjust to regional needs and market conditions. This allowing for a unique expression of regional identity and promotes the support of ‘A Makers Movement in America.’

The Aesthetic Element : An Unfolding Drama that Develops over the Course of Two Days

SATURDAY NIGHT: The explosive technical show. This is the shattering phase. It will be represented by hard edged objects suspended in the physical space. These objects will become a reflective surface for projections. Video artist V. Owen Bush will image map the church space and suspended objects to project individual and unique visions accross the volume of the space in a way that supports the overall theme of this explosive opening scene.

SUNDAY MATINEE: From the shattered remants a of a past paradigm grows an organic movement that is represented in horticultural elements that have replaced the hard edged objects of the night before. This is envisioned to reference the concept of the Babylonian hanging gardens. The previous shards have now become diamonds sparkling above the stylized garden scene that play well to the natural daylight in the space, bringing back an organic harmony between the old and new.