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2017 IDENTITY Promo Shoot | Photos:Sarah Pezdek

IDENTITY Runway Fashion Show

JULY 8, 2017

8:00 PM | Doors at 7:00

ECC (Electric City Couture) presents IDENTITY, a runway fashion show. The show featured a bold mix of four established and up-and-coming New York State designers and 35 models in a single night performance that explored fashion as an expression of identity, simultaneously celebrating and raising questions about this timely social issue.

Designers included:

Meg Kluball (Clifton Park)
PopImpressKA by Olga Papkovitch (Manhattan)
Marjolaine’s Touch by Marjolaine Arsnault (North Creek)
Adam Van Buren (Albany)

"IDENTITY is currently such a divisive subject, I felt compelled to explore it. By staging it in the New York Metropolis section of the NYS Museum, we are able to deepen the concept of identity as a reverberating theme with a story that contextually ties into the history of the State of New York, which is the primary focus of our represented designer studios, ateliers and production facilities.” Corey AldrichProducer at Electric City Couture

The popular Buy It Off The Runway retail area, The POP UP! Shop, returned again giving attendees the opportunity to purchase directly from show designers off the runway immediately following the event.


All pre-seat tickets enjoyed a sparkling toast (or more than one!) paired with the edible finery of the amazing food artist Claudia Crisan. VIP has its privileges and they were sweet and effervescent.

Behind the Scenes

Learn more about the NYS Museum IDENTITY Promo Photo Shoot!

ECC Partners with ACE to Roll Out



In a new twist, ECC partnered up with ACE (Upstate Alliance for the Creative Economy) to roll out FASHION UPSTATE.  FASHION UPSTATE's purpose will be to create opportunities for established and aspiring fashion professionals to work together in support of fashion-based industry that can provide meaningful employment and resource opportunities in the Capital Region.

The FASHION UPSTATE committee is headed by Corey Aldrich of ECC and Carmen Duncan, CEO and Founder of Mission Accomplished Transition Services, an Albany based nonprofit organization that prepares millennials to find their purpose, develop their skills and transition into the global workforce, higher education and charitable activities. Mission Accomplished will be playing an active part in helping to develop millennial educational programming as part of the new FASHION UPSTATE initiative.

As part of this new commitment, Electric City Couture created 2 paid fashion intern positions based around the IDENTITY show that will be filled by recent graduates of the Fashion Edition, a fashion-focused career education program run by Mission Accomplished.

Interested in being involved with FASHION UPSTATE? Contact ACE here.

Electric City Couture’s mission is to provide a platform to increase awareness for regional fashion designers and fashion support industries, and to stimulate a regional fashion-based economy.

Electric City Couture is a 2440 Design Studio production, core partners for the IDENTITY show include ACE and Mission Accomplished.


ECC welcomes back international DJ MizEyesis for her second year on the decks to provide an energized, diverse musically curated experience. An avid turntablist and producer, MizEysis has performed at many festivals such as Beltek, Hydrotechnics, Revolt, Wickerman Burn,and The Winter Music Conference. She has also performed at shows by Konkrete Jungle (NYC), New England Junglists, Elements, DieHard on Decks, Direct Drive, Natural Selection, Two:Tone (Dallas), MPLS (Minneapolis), MIA Kansas City (Missouri) and many other prestigious jungle/dnb nights. In 2013, she was invited to play at the world reknown, Rupture for their 7th year Anniversary in London, UK at Corsica Studio alongside an all-star lineup which included Digital, Loxy, Double O, Chris Inperspective and many more! In May of 2017 she released her newest '7 Systems EP' that is now available for purchase on the Factions Digitial Recordings label.

After Party with DJ Trumaster!

A celebration will be held at the Hollow Kitchen and Bar in downtown Albany after the IDENTITY fashion show. Doors at 9:30. Regional DJ darling Trumastr will be on the deck spinning for those who need to dance! A late night menu will be in effect including drink specials. A $10 cover gets you into the best party in town.